Goal: CHUM, one of Toronto’s biggest radio stations, wanted a campaign that would stand out in a crowded media landscape and celebrate their lineup of artists in a bold, memorable way.

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Role: I developed the creative concept, reimagining Toronto’s skyline in CHUM’s three signature brand colors and giving it a graphic, comic-book-inspired aesthetic. The city became the stage, while featured artists were designed as the larger-than-life superheroes leading the charge. I handled the execution of the visuals for both motion and static formats.

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Result: The campaign rolled out across web ads, billboards, and outdoor media throughout Toronto and Ontario, amplifying CHUM’s brand presence across the region and giving their audience a fresh, playful visual identity.