Goal: Crave wanted bold, character-driven key art for Shoresy, a Canadian comedy series and spin-off of Letterkenny.

The campaign needed to capture the irreverent, locker-room humor of the show while appealing to hockey fans and comedy lovers alike.

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Role: After watching the full season to fully understand the tone and characters, I pitched two creative concepts:

• A dramatic shot of a player kneeling in a hockey arena, emphasizing grit and sports intensity.

• A tongue-in-cheek concept of a bathroom stall with hockey skates visible underneath — a nod to the running gag of Shoresy’s endless washroom breaks.

These concepts were developed into polished key art assets for both digital and print.

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Result: The artwork was rolled out across Crave’s platform and featured in outdoor advertising across Canadian cities, helping establish Shoresy’s irreverent personality and building anticipation for its release.