Goal: Over a span of 3 years, TD Bank needed a cohesive suite of digital and large outdoor screen displays to reinforce their branding across major high-traffic locations. The aim was to boost awareness and brand recall by delivering visually compelling content that aligns with TD’s messaging and identity.

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Role: I acted as a full creative contributor: concepting campaign ideas, illustrating visuals, storyboarding layouts, then animating digital spots according to each brief. This included adapting content for different formats (large screens, digital ads) while ensuring consistency of design, timing, and brand voice across all media.

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Result: The campaign visuals reached millions across digital channels and outdoor displays over multiple seasons. TD’s presence was elevated through dynamic animations that caught attention in both busy streets and online environments. The sustained campaign helped reinforce brand visibility, build trust with existing customers, and create a unified visual identity across formats.